Course Outline

Below is a quick overview of what to expect in this course.

About The Course

About Your Instructor

Resources

Analytics Intro

How To Find Your GA4 Property ID

Navigation & Getting Around

Navigation - Live Walk Through

Account Structure and Settings

Settings - Live Walk Through

Build a Landing Page Report

Screen Share - GA4 and Landing Page Report

Explorations to the Rescue

Connecting Search Console

Screen Share - GA4 and Search Console

Connecting Google Ads

Audience Creation

Attribution Update - April 2023

Attribution Part 1 - Introduction

Attribution Part 2 - Models

Attribution Part 3 - Putting it All Together

Attribution - Seeing it within GA4

Events 102

Conversions Introduction

How to Create Conversions Part 1 - Intro

How to Create Conversions Part 2 - Existing Events

How to Create Conversions Part 3 - New Events with GA4

How to Create Conversions Part 4 - New Events with GTM

Conversions in Action

Podcast on GA4

Campaign Tracking Part 1

Campaign Tracking Part 2

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