Course Outline
Below is a quick overview of what to expect in this course.
About The Course
About Your Instructor
Resources
Analytics Intro
How To Find Your GA4 Property ID
Navigation & Getting Around
Navigation - Live Walk Through
Account Structure and Settings
Settings - Live Walk Through
Build a Landing Page Report
Screen Share - GA4 and Landing Page Report
Explorations to the Rescue
Connecting Search Console
Screen Share - GA4 and Search Console
Connecting Google Ads
Audience Creation
Attribution Update - April 2023
Attribution Part 1 - Introduction
Attribution Part 2 - Models
Attribution Part 3 - Putting it All Together
Attribution - Seeing it within GA4
Events 102
Conversions Introduction
How to Create Conversions Part 1 - Intro
How to Create Conversions Part 2 - Existing Events
How to Create Conversions Part 3 - New Events with GA4
How to Create Conversions Part 4 - New Events with GTM
Conversions in Action
Podcast on GA4
Campaign Tracking Part 1
Campaign Tracking Part 2